part one of three : simplified ux
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Having reviewed your brochures and web presence, we believe there’s room for improvement in your UX. You’re saying a lot, and much is likely going unheard.
We recommend leading with punchier copy that drives right to the core of your why. More blank space. Larger images. Less explanation. Data should be organized into denser areas below the fold (or deeper into your brochures) to maintain cleaner layout and easy perusal.
concept samples
part two of three : focus on user
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Your products are built for hard workers, individuals who demand reliable tools even in the toughest conditions. Heroes. We recommend elevating that aspirational identity in your content. Focusing on your why instead of your what can help foster a loyal tribe of followers who share your values and proudly buy into your mission.
To achieve this, your products need to take more of a backseat. Headlines and images should tell stories of real people boldly facing real challenges. Your products earn trust by association.
concept samples
concept render
part three of three : refreshed brand assets
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Your brand assets are solid. But there’s always room to improve, especially as times change, tech advances and trends migrate. We recommend retuning your logo set and other key brand elements to ensure they are optimally resonant, versatile, and scalable across your range of uses.
visual identity refresh concepts
